Start Here / Step 3 of 7
Step 03
Build Your Ads
What you’re doing
Draft two simple ad variations for the same offer.
Why it matters
Matching the ad to the resource and destination reduces confusion and makes later tests interpretable.
Estimated time
About 2–3 hours.
What you need before starting
- Seller offer chosen
- Seller resource complete
- Website or form destination planned
- Brokerage approval requirements known
Use these resources
- Seller Ad Copy and Headline TemplatesDraft honest seller ads that match the chosen offer.
- Seller Creative GuideProduce two clear creative assets and a simple test plan.
Do this
- Choose two opening angles from the copy templates. Keep the offer and delivery promise the same.
- Customize two creative assets with your identity and actual resource. Use licensed imagery only.
- Record the changed variable and give each ad a stable name. Keep the other elements fixed.
- Review disclosures, claims and placement crops. Prepare the draft assets; final Meta setup happens in Step 6 after the funnel works.
You’re done when
- Two approved messages and visuals match the promised resource.
- Agent/brokerage details are accurate.
- Ad names and the one variable being compared are recorded.
Don’t do this yet
Do not launch, increase budget or test multiple offers before the full funnel works.
Next step
Step 4: Build Your FunnelJump to another step
Time estimates are planning allowances. Your tools and required reviews may take longer.