Lead Coasters
90-Day Seller Appointment Implementation Kit
Build a seller-acquisition process that creates qualified seller opportunities and moves them toward held listing appointments.
Start Here
Follow these seven stages in order. Use each resource when you reach that step.
- 01PlanKnow the economics, tools and campaign requirements.
- 02Create Your Seller OfferGive homeowners a clear reason to raise their hand.
- 03Build Your AdsPrepare the message and creative for your seller offer.
- 04Build Your FunnelCapture, qualify and route seller opportunities.
- 05Follow Up, Book & ConfirmTurn seller interest into attended conversations.
- 06Connect, Test & LaunchProve everything works before spending.
- 07Track, Improve & ScaleFind the constraint, improve it and scale what works.
90-Day Target: 18–20 held listing appointments
Count the first substantive listing conversation that actually occurs with each qualified seller/property opportunity. Booking alone does not count. This is the Lead Coasters target, not a guarantee. Setup happens before Campaign Day 1.
Fastest path to launch
You do not need to study the entire library first.
- Run the economics
- Choose the seller offer
- Create the seller resource
- Build ads
- Build the landing and qualification flow
- Build booking, follow-up and confirmation
- Connect tracking
- Run the launch checklist
- Launch
- Review results weekly
Keep ads off until the launch checks pass.
Need help? Reply to Piyush’s handoff email with the step you’re on and what happened.