Lead CoastersVersion 1.1
Last Updated
October 2, 2026

Start Here / Step 2 of 7

Step 02

Create Your Seller Offer

What you’re doing

Choose one seller problem and create the resource your ad will promise.

Why it matters

A useful, deliverable offer gives the seller a reason to share contact information.

Estimated time

About 2–4 hours for one offer and resource.

What you need before starting

Use these resources

Do this

  1. Compare the four offer options in the selection worksheet. Choose one you can fulfill at your expected volume.
  2. Open the matching editable homeowner template. Replace every bracketed field, brand it and verify any local market data.
  3. Export the finished homeowner resource to PDF and host it at a stable link.
  4. Write one headline, benefit, delivery promise and CTA. Open the resource from a phone and ask a colleague to explain the offer back.

Don’t do this yet

Do not create several offers or promise an instant personalized valuation you cannot deliver.

Jump to another step

Time estimates are planning allowances. Your tools and required reviews may take longer.