Start Here / Step 4: Build Your Funnel

Landing Page Copy Template

Build a clear short or longer page for the selected resource.

Customize before using

Replace the fields used in your selected template. Use [AGENT NAME], [BROKERAGE], [CITY], [COUNTY] or [NEIGHBORHOOD], [SELLER OFFER], verified [LOCAL MARKET DATA], [BOOKING LINK], [PHONE] and [EMAIL] consistently. Complete any additional bracketed delivery, privacy, property or review fields that apply. Delete instructions and unused alternatives before sending.

Short version for a checklist

Headline: Know what to handle before you list your [CITY] home Subheadline: Get a practical checklist covering preparation, pricing questions, paperwork, and the next decisions to make. Offer preview: [SHOW THE ACTUAL CHECKLIST COVER] Value bullets:

• Organize the information to gather before listing.
• Identify preparation questions to discuss before spending.
• Write down the timing and pricing decisions still to make.

Form heading: Send me the [CITY] Seller Preparation Checklist Fields: First name [required], email [required]. Do not require a phone number for this generic download. CTA: Get the checklist Delivery note: Download immediately and receive a copy by email. A consultation is optional. Identity: Prepared by [AGENT NAME], [BROKERAGE], serving [SERVICE AREA]. [REQUIRED LICENSE OR ADVERTISING DISCLOSURES]. Privacy: Read how [AGENT / BROKERAGE LEGAL ENTITY] handles your information: [PRIVACY LINK].

Longer version

Headline option 1: A practical plan before you sell in [CITY] Headline option 2: Questions to answer before choosing your listing date Headline option 3: Get the [CITY] Seller Preparation Checklist Subheadline: Use this guide to organize preparation, pricing questions, and the information to discuss with your agent before listing.

Section What you receive: [ACTUAL RESOURCE NAME], updated [DATE], covering [THREE REAL CONTENT ITEMS]. Show a real page excerpt. Do not promise local statistics unless they are included and current. Section Who prepared it: I'm [AGENT NAME] with [BROKERAGE]. I help sellers in [ACTUAL SERVICE AREA]. [ONLY VERIFIED CREDENTIAL OR EXPERIENCE]. You can use the resource without booking a conversation. Section Request the resource: [SAME FORM AS SHORT VERSION]. CTA [GET THE GUIDE].

FAQ Do I have to book a call? No. The resource is available independently. If you want help applying it to your property, there is an optional booking link afterward. FAQ Does this establish my home's value? A general guide does not. A property-specific pricing discussion needs relevant comparables and condition details. FAQ When will I receive it? [HONEST DELIVERY TIME]. FAQ Who will contact me? [NAMED AGENT / ENTITY]. Explain the requested delivery and any separately permitted follow-up; do not imply you will sell the inquiry. FAQ How do I stop updates? Use the email unsubscribe option or contact [EMAIL]. Text options appear only if SMS is enabled and you opt in.

Property pricing report variant

Headline: Request a pricing review for your [CITY] property Subheadline: Share the address and receive an agent's comparative review within [TURNAROUND]. The review explains relevant sales, uncertainties, and next questions. Form: first name, email, property address required; phone optional unless there is a documented need and reviewed disclosure. CTA: Request my pricing review Limit: This comparative review is not an appraisal or guaranteed sale price. Confirm any state rules about broker price opinions with the brokerage. Thank-you message: We received your request. [AGENT NAME] will prepare it within [TURNAROUND]. You do not have to book to receive it. [GENERIC PREPARATION RESOURCE LINK] is available now if you want to get started.

Thank-you page for an immediate resource

Headline: Your [RESOURCE NAME] is ready Primary button: Download [RESOURCE NAME] → [RESOURCE LINK] Message: We also sent a copy to [EMAIL ADDRESS SHOWN ONLY IF SAFE]. If it does not arrive, check your folders or contact [AGENT EMAIL]. Optional next step: Want help applying this to your property? Answer a few questions about your property and timing: [QUALIFICATION LINK]. After qualification, you'll have a path to book a [DURATION]-minute selling-plan conversation. Secondary link: Return to the checklist. Do not hide the download behind the qualification form.

Privacy and contact placeholders

Instruction for the builder: Insert your actual brokerage-approved privacy notice, data-controller identity, purposes, vendors, retention practices, choices, contact method, and state-specific rights where applicable. Do not publish [PRIVACY LINK] or generic invented legal text as a completed policy. Optional email updates checkbox, unselected: Yes, send me occasional seller tips and local updates from [NAMED AGENT / BROKERAGE]. I can unsubscribe at any time. SMS is separate, optional, and off by default. Use Seller Campaign Compliance Checklist's reviewed drafting framework only after enabling the full compliant sender workflow.

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